We started our journey with a Gold Jewelry store in the heart of Colaba. We are the second generation in this business. By being in the heart of Mumbai (INDIA) the tourist city, we have had the privilege of serving customers from all across the globe and earning our customers' trust and love, mainly from parts of Africa.We have been in this business since 1987, and since then, keeping alive the golden spirit of the brand, we have remained constant in its success through expertise, vision, and guidance. Our dreams are still young, and we are raring to go further. The current need for fast and accessible fashion had pushed us to venture into the IMITATION JEWELRY market under our venture called GEHENA since 2010. GEHENA was launched to create a piece of jewelry close to real-like, in touch with fashion, and affordable for everyone. Driven by uncompromising quality in products and services, trust, and transparency, we are excited to cater to this new world of e-commerce with renewed zeal.